There are a number of ways to improve life insurance sales lead generation numbers. It is a fact of life that every life insurance agent will need to generate a large number of leads in order to have a chance at converting even a small percentage of them into a sale. And that’s what any agent is, by the way; a salesman. This isn’t a bad thing,but the profession involves getting sales, without them you’re dead in the water.
The best life insurance salespeople can make a very lucrative living because they not only are very professional and smart about how they generate leads but also provide excellent customer service that they give to their clients, all of whom have entrusted their financial and life insurance well-being with them. Life insurance sales lead generation can be a very powerful tool, as a matter of fact.
Salespeople today are being confronted with a very rocky economy which has led many people out there to re-examine their life insurance needs and make cutbacks. A good life insurance salesperson understands this and can tailor new plans that can be a good fit for those who need to readjust their insurance budgets to reflect the new economic reality.
What hasn’t changed is that more people than ever before are searching the Internet for deals on just about everything, including life insurance. It is the smart life insurance agent, therefore, who realizes that he or she has in front of them a very powerful tool to recruit new sales leads. The Internet and a sales lead generation programs can bring large numbers of possible sales fairly quickly.
Along with making use of the Internet in innovative ways — which will be discussed a bit later — a good agent will combine more traditional methods in order to generate the maximum leads possible. The first thing he or she might consider is the use of a mailing list, though such a list nowadays might consist of doing the things necessary to get an e-mail address from every possible future client.
Also, smart agents use online versions of telephone directories and business telephone directories to find leads, and they also make sure that their own businesses are advertised in the business telephone directories. People still tend to use a phone directory, though in the vast majority of cases they are going to the online version of such directories.
Probably the most important item to set up to generate sales leads in this day and age is a website. And it should be a site that has been optimized for search engines. This practice — called search engine optimization (SEO) — can help an agent’s website to be highly visible to any search engine, which is where most people looking for life insurance will go to before anything else. This is important, as individuals whom are actively searching for life insurance information and quotes convert in very high percentages.
Lastly, a good agent might consider purchasing quality leads from a lead broker or an e-mail list broker. Some percentage of his or her lead generation activity should be composed of lists that are purchased in this manner. Combine all of these life insurance sales lead generation programs into a coherent whole, and it could mean a lot of success not far down the road.